AnxietyUK Rebranding 

To rebrand AnxietyUk, based on a personal experience and having the mindset of being a strong advocate for mental health. The whole project will be focused on taking their brand and how it could be improved to both indicate the message and services the brand hopes to promote. This message is that it's "OKAY" to have anxiety and it's a perfectly normal part of life.

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To support the message of this project, I wanted to develop my own range of photography that shows a mixture of how Anxiety feels and how various types can be perceived by the sufferer on the inside and the outside. The imagery needed to be dark to create a sense of fear that showed the person feeling alone or scared. The brand photography was photographed by Matthew Perry, however the shoots were discussed heavily between us both prior and during the shoots.

To support the message of this project, I wanted to develop my own range of photography that shows a mixture of how Anxiety feels and how various types can be perceived by the sufferer on the inside and the outside. The imagery needed to be dark to create a sense of fear that showed the person feeling alone or scared. The brand photography was photographed by Matthew Perry, however the shoots were discussed heavily between us both prior and during the shoots.

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I created a small app, this being how about "i" feel, which is the purpose of the entire app. To highlight this, I produced a small video, mainly to show the function of the app, and working animations.

© 2018 Jacob Ham